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Marian Man
{K:80636} 11/28/2006
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wow!!! I have missed your fine work dear Hugo!!! I am trying so hard but I am always back in comments...
excellent presentation!!!!great clarity and very fine lighting!!! and as all has already been said I just add my admiration!!!
all the best
Marian
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Roberto Arcari Farinetti
{K:209486} 11/6/2006
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Oh, dear Hugo..
What pleasure hear, also I was much busy, but I was able to see some photography, Some really remarkable..
I wish you a good week
Thank you for all.. also for your next appreciated visit.
roby
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Hugo de Wolf
{K:185110} 11/5/2006
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The appearance of coffee makers have changed forever...:) Thanks, mate!
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Reza, thanks for your comment. I appreciate your insight on the differences between the left image and the others - never looked at it that way, but I do see your point. As to which one is better? Hmmm. Not sure - there might be a use for either one - after all, it's a kitchen appliance. Thanks for sharing your thoughts, much appreciated!
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Joel,
yeah, me too... Also reading your recent comment, it seems were basically in the same hectisism - running off to remote places, and working almost around the clock....
As to the magenta cast, good point - its' why I placed it in the center, but I rather like the cold, steel feel of the image, pretty close to the real appearance. The red highlight was impossible to get on the flat surface around the buttons, and I needed to use my strobes as fill flashes in order to show the LED's, but I probably should've changed the tone a tad.... Too late now, it's already been printed and distributed...
Thanks for keeping me sharp!
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Joggie, I quite agree, there's a substantial difference between this type of photography and art. The intention with these photos is purely commercial - it needs to sell... And we'll find out soon enough if it does the trick.
thanks for sharing your thoughts, always very helpful, and provoking more thoughts. Great to see my image through someone elses' eyes!
Cheers,
hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Bradley - I'm at a loss for words, that's quite a compliment you're giving me! Really appreciate that! It's something I always strive for to achieve, but not always manage...
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Andre,
Thanks for your comment. Seeing my photos, especially of this machine (been working on it for over two years now) is extremely helpful - thanks for sharing!
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Rina - Nope. No drip filter. It's a pad machine, lots and lots of crema on top...:)
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Thanks Pat. Can't live without coffee... .Being in the business of making and shooting those things, I can't say I've ever ran out of water..;) Must've been quite a deception!
Cheers,
hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Thanks Giulio! This was a fun shoot.... Got to drink a lot of coffee in the process...:)
Cheers,
hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Roby,
How've you been? It's been a very long time. Been quite busy, but doing well.... Thanks for your comment. I'll browse to your portfolio soon, too,
Cheers,
hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Omar - I'm afraid this won't be a match for the real, grained coffee. This machine will use pads.
The human element - Great idea. It's been used in the brochure - but you always need the clean product images for the box, the manuals and such.... The design is totally different from what people are used to - but the red does have a fit with the brand owners' corporate identity.
Thanks for sharing your thoughts - very helpful, and much appreciated!
Cheers,
hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi AJ,
Sorry for the late reply. Short of inspiration, heh? By the looks of your milk drops with red colourant sequence, I'd say you're on a roll...:)
I've been working on this project for over two years now - first in its design, then engineering, followed by optimising the production. I've had plenty of time to think of how I was to shoot it, because that's the next job I did...:) The last few things I need to do for this appliance is get the press release rolling...
The red beam didn't really work well with the middle one, as it's basically a flat surface. Also, I needed a slow shutter to bring out the LED's, and not blow them out with the strobes...
Thanks for your comments, I find them very useful - great to read what others see. Much appreciated!
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Thanks Linda - I'm pretty thrilled with how this project is coming along. Been working on it for over two years now...
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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:) Thanks Paolo!
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Manu,
Hope all is well, it's been quite some time.... Good to hear from you again, and let's catch up soon!
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Thanks, Sascha, Appreciated!
Cheers,
Huggo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Ron, Apart from being boring (if the angles were straight) this approach also worked well with the brand owners' identity.
The coffee maker is made entirely from steel - all very shiny, and it wasn't easy to get rid of the reflections of the surroundings and studio. The tilts did make it a whole lot easier, as I could hover the machine untill all distractions were eliminated without having to move the strobes around. Also, it's all the same appliance...:)
Thanks for your comment,
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Only works with coffee pads, Randy, but it does work with all pads, not just one...:)
The center one is the cleanest of the lot, but the longer I look at it, the more the right image begins to strike me... The limited spots of colour were created with a single, very narrow beam of one of my strobes with a red filter.
Thanks for your comment,
Cheers,
Hugo
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Hugo de Wolf
{K:185110} 11/5/2006
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Hi Henrik,
I think the first one is nice as prelude, but doesn't really tell much about the appliance.
These shots are quite abstract - intentionally. They were used as teasers. In this triptych, the appliance is slowly revealed. The third one shows where the coffee comes out.
Thanks for your comment,
Cheers,
Hugo
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Manu
{K:13082} 10/30/2006
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Hi Hugo
Great to see the final product so close-up...looks like a solid piece of engineering. I will try and catch up with you later this week, if you are around, my friend.
Cheers
Manu
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Paul's Photos
{K:35235} 10/30/2006
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great work.. the first two I like a lot, the last one does not work as well for me because it is not easy to figure out. I am guessing this is for an advertisement which is why I am picking on the last one :) love the lighting and tones...
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Petros Stamatakos
{K:12101} 10/25/2006
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I think I've mentioned this to an email to you as well... But I no longer see a coffee maker the way I used to anymore...
Good work Hugo. You know I'm a fan.
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changing this
{K:368} 10/23/2006
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Very well and pro & I'm too amateur to criticize, but i think the two at right and center have kind of a very precise lighting, looking like studio shots... but the one at the left has kind of lighting that looks like in a normal place, a kitchen may be.... don't know, which one you is better... I just feel like those two are sort of differen.... anyway, very well and pro! :)... well done!
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Joel Aron
{K:14920} 10/22/2006
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Hi there Hugo!
Sorry, I've been away from UF for a while, as work had me to the wall for a few months.
This is a wonderful pano. great job with the DOF balance on all three images.
The one part of this that caught my eye as soon as I looked at the full version, is that the center cell is too magenta, and isolates itself from the outer images..causing those images to look sterile and not connected to the center.
The overall.. the angles, and shapes are fantastic! I love the far right cell, in that it reminds me or a Chris Cunningham image.
cheers, and hope all is well!
-Joel
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Maurizio Massetti
{K:30463} 10/19/2006
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Excellent composition!
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Joggie van Staden
{K:41700} 10/19/2006
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Excellent work Hugo. The quality in terms of sharpness, clarity and lighting is outstanding. Your comment to Gerhard explains a lot - this is surely clear and illustrative for use in the manual/brochure of the machine. As for display as art it is highly clinical although creative ito angles etc. Not the kind of image/s to hang on your wall - except if you are a restuarateur or the guy that designed the machine! Great work as always (in a sense I agree with Bradley's comment). Regards
Joggie
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Bradley Prue
{K:30678} 10/19/2006
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There is always a very physical aspect to your shots, Hugo. Regardless of the subject...it could be an auto, an appliance, a mountain, cloud, or cow: your subject puts my mind in a calm, introspective place where I can gauge their density, as though I'm tapping my fingernail on their surface.. Thanks for giving that to me.
~Brad
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Andre Denis
{K:66407} 10/18/2006
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A very nice, no nonsense portrayal Hugo!
These shots make the machine look modern with a friendly, human touch. I'm not sure that is exactly what you intended, but that's the feeling I get when viewing. It looks like it would be easy to use. That's important with modern stuff of all types. Us old folks don't have a lot of patience when it comes to new fangled things :)
I must sat that you made great use of the panarama feature with this one. The separate images come across large and bright with a quality feel.
Andre
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Caterina Berimballi
{K:27299} 10/18/2006
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Ahhh, just realised it's a drip-filter, right? Poo, no crema. Ok, in that case, add in a glass and chrome cup of steaming hot, black filtered coffee. Though this may or may not be a huge selling point for some ;P
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Caterina Berimballi
{K:27299} 10/18/2006
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Hugo, these are awesome shots for a catalog(?) With the angles you've taken and the lighting, you've made the machine look sleek and yes, sexy. What I think would top this is a shot of steaming coffee (pun intended) with some deliciously thick crema...
God, I'm sold already!
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Walter Scarella
{K:19671} 10/18/2006
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Excellent creative work Hugo! Beautiful details and perfect light.
Well done!!! Congrats....Regards....Walter
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Saeed Al Shamsi
{K:47735} 10/18/2006
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This is really a fine work, I like the angled display of each image, looking as a whole collage there is no clenching at all between them as of looking at an instruction book.
Hope the coffee comes out as this fine work :)
Regards
Saeed
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Patrick Ziegler
{K:21797} 10/18/2006
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Hugo, you have the unique ability of making the Every-day object look interesting. The alternating angles makes for a good composition. Searching for a negetive and I cannot come up with anything.
Is very appropriate for me today as the coffee shop has no water and I am going without.
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Hanggan Situmorang
{K:37833} 10/18/2006
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Great presentation, Hugo. Very good connection between frames. Excellent work!
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Giulio Rotelli
{K:28441} 10/18/2006
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Simply Fantastic Hugo!!
It seems some still life from a space ship or a future house..
Incredible details in the panoramic view.
Nice one: you take off a great shot from an everyday object
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Roberto Arcari Farinetti
{K:209486} 10/18/2006
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oh.. so..
hi Hugo,
the photograph is really remarkable, metal and "cleaned" my friend. The composition in sequence expresses the phases of the preparation and the inclined cuts make crisp the photograph itself.. to se in pano-view have the great details!!!
Very coooool..
Ciao
Cheers
roby
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Phillip Minnis
{K:13131} 10/18/2006
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Hi Hugo
This triptych has got it all! Colour, lines, angles, shapes, and wonderful DOF! To me, it is perfectly 'balanced'. Very well done, mate!
I look foward to following the progress of this venture!
Hopefully, I can have a cup of coffee from one of these machines in the not too distant future!
Once again, mate, a top notch image! Well done!
Cheers
Phil
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p e t a .
{K:18700} 10/18/2006
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Hi Hugo! Love the hi-tec modern feel - well done!
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Omar Rifaat
{K:10141} 10/18/2006
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Hi Hugo,
I'm a big coffee fan, and I grind and brew my own with a Gaggia Classic (manual, no fancy stuff). I think there is a challenge with this type of ultra modern machine to still convey the feeling of 'soul' that is essential to all good coffee. Of course i would probably not be the target consumer, but I would suggest, humbly, a 'human element' ; say some nice flowing golden espresso almost imperceptibly spattering a little coffee on the shiny chrome. Also the red light is a little robotic (terminator droid?).
Of course the shots are breathtakingly well executed and totally convey the modern 21st centure kitchen feeling..
Regards
Omar
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AJ Miller
{K:49168} 10/17/2006
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PS. Love the way Gooooooogle pops coffee relevant ads up at the bottom - now THAT's adaptive marketing! Wouldn't it be wonderful if the Cafe Invento was there?!
John
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AJ Miller
{K:49168} 10/17/2006
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This has really got me thinking. Over the last few months I've been very short of inspiration, so often found myself wandering around the house looking for things to photograph. Still endless possibilities, surely? But imagine if you HAVE to photograph just one item - what can you do with a coffee machine? Well, here's the answer.
I do like the hints of colour against the chrome, though would perhaps like a little more saturation in the middle one. And I like the on-the-diagonal-but-not-quite compositions.
Hope the launch goes well. Now expect lots of shots of my stereo, vacuum cleaner, electric toothbrush etc.
John
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Linda Imagefree
{K:72276} 10/17/2006
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My first impression was...this has commercial value, and indeed I see it does...excellent work Hugo...Lin
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Hugo de Wolf
{K:185110} 10/17/2006
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Ha Gerhard,
Ik heb het van te voren wel even gevraagd...:) En bovendien is Inventum er zelf ook al mee bezig: zie http://www.cafeinvento.nl.
het is een deel van een grote serie - de middelste en de linker staan op de voorkant van de brochures. Ik vind zelf de watertank fraai, maar die hebben ze (nog) niet gebruikt. Binnenkort is de verpakking ook gedrukt, en veel van de foto's uit deze serie zijn ook gemaakt voor de handleiding.
De volgende twee drieluikjes laten meer zien. Het verhaal hierbij is eenvoudig: Water in de tank, knopje drukken, en koffie....:)
Groeten,
Hugo
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Paolo Corradini
{K:59552} 10/17/2006
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so creative compo from you Hugo i love the clea light and blue mood inside a modern art-image. genius! :)
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Galal El Missary
{K:84569} 10/17/2006
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Nice angle & details ,I the third one specially the lines & tones , Best regards .
Galal
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sascha jonack
{K:19715} 10/17/2006
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That is pro work art. Super presentation. It's an eyecatcher. SUPER DONE.
Cheers Sascha
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Gerhard Hoogterp
{K:4863} 10/17/2006
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En mag je dat zomaar op een publieke site zetten? Vaak doen ze nogal geheimzinnig over dit soort dingen.. Maar goed..
Wederom een fraaie foto.. mooie en sprekende details. Om de een of andere manier is het middelste plaatje wat "saai" vergeleken met de andere twee, maar aan de andere kant brengt dat ook wel weer wat rust in het midden.. Kortom, weer een heel fraai geheel..
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Ron Wilson
{K:18362} 10/17/2006
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The angles certainly are necessary or the shots would be oh so boring. The last two look like they have chrome elements which I would think are difficult to shoot so the lighting is for sure important. We don't want to frighten the consumer and somehow we have to soften the elements down to be tastefully accepted. The middle shot seems to have done this well. The last shot, far and away the most futuristic of the three, is somewhat pleasantly appealing but at the same time very high tech.
Good luck with the launch of Cafe Invento. A cute name at that. Almost cartoonish. The adventures of....Cafe Invento.
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Randy Lorance
{K:24769} 10/17/2006
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Double tall cappuccino dry with one sugar please :)
Nice perspective and angles to create interest and movement in this set of pictures. I like the limited spots of color in the otherwise mostly monotone steel machine tone. My favoite is the center.
(now time to go make a cup of my favorite)
Randy
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Henrik Hanselmann
{K:658} 10/17/2006
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Very nice Hugo! I like the first one the most, and the third one the least. Good composition. I think the third one is a bit too abstact for me, maybe because of the angle, is it where the coffee comes out?
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